Google: Media or Tech?
Written by Pablo Palatnik on October 31, 2007
As a marketing platform, Google has become the largest online advertising channel in the world through the Adwords platform and you can even say just from having your site rank well in the organic results. But as a company, how does the public and maybe more important for Google, how do investors see Google? Is it a developing technology company or media company?
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Bloomberg-Clip - (BLOOM-Clip)
Oct. 30, 2007. 11:29 AM EST
Roundtable Discussion with Scott Kessler of S&P and Featured Guest Leo Hindery of Intermedia Partners
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What do you think? Is it an advertising company, technology company, or both? 99% of its revenue from advertising? Google has become the largest advertising agency in the world not only placing ads on millions of websites through Adsense and displaying billions of ads through their search engine, but ventured into radio advertising and print advertising.
It has become the new age of advertising technology and Google created the largest platform in the world. You can create a marketing campaign just using Google and have incredible marketing results.
If you want to talk about Technology…two words: Google Earth. If you watch the news and see images of an air strike in Iraq or California wild fires, sure enough, you will see images provided by Google. A partnership with NASA is also in the works or has already begun. A phone like the iPhone with Google applications should be out at some point where I’m sure you’ll have an adsense ad right in the welcome screen =).
I think a mix of both is what made this company grow and what it has become today. MediTech. I’M COINING THE WORD “MEDITECH”…BREAKING NEWS IN THE PALATNIKFACTOR.
