Frustration with Googles Quality Score
October 1, 2007 by Pablo Palatnik
If there is one thing that I think is seriously wrong with the Google Adwords platform is the quality score bot used to determine bids of your keywords. The more I talk to people industry…the more i find out the same thing…everyone has issues with the quality score.
A websites service or product can have many words which are perfectly relevant but if your keyword isn’t in the page…FORGET IT. That’s only the start of it…to achieve low bids in Google platform there are many factors that go with it, but that’s not what I’m writing about…my concern is the bot that is used to determine quality score and Google’s ineffectiveness to act on a better system or a changed process.
What do I mean? Take MSN Adcenter for example. MSN Adcenter uses a bot as well to determined relevancy and bids BUT they understand the fact that a bot is just that…a ROBOT. MSN gives you the chance to file an appeal on the campaign or ad group if you feel your keywords chosen for bidding are relevant to the ad and website.
I spoke to an Adwords rep last week and basically got the same response I get every other time, “let me send you our resource links so you can read more on our quality score systemâ€â€¦I probably knew more quality score than the rep herself but it almost seems to be a secret. She took a look at my site…keywords…and really had no solution except for me to read something I’ve read 10x’s before.
How about actually doing some human work and leave the bot for initial judging? People believe Google’s quality score is based on the fact its GOOGLE and they will ask you for whatever they want to advertise to make more money…well here is what I think…THEY ARE LOSING MONEY. We know there is always going to be people bidding on keywords which aren’t relevant and that’s fine…raise their bids to $5 or $10…but what about everything relevant that is being left out for Google to bank on?
They’ve probably lost thousands with me already based on the fact good relevant keywords have been hit hard with the quality score which I don’t think I should change a whole website around based on ONE or TWO keywords to prove relevancy.
