Google vs. Microsoft: A Rivalry Is Created
September 25, 2007 by Pablo Palatnik
Microsoft must really hate Google. This has become an online rivalry…almost officially. Even though Google is ahead of the market in search and many other aspects of the world online (by far the worlds largest online company), well Microsoft is well…Microsoft…Windows…Bill Gates…
If Google can design and plan a platform to come installed in PC sold worldwide…I’d say that would be the end of an empire for Microsoft. Apple was almost considered dead until Steve Jobbs, revived the company with its brilliant technology gadgets (iPod, iPhone, iMac). What if Google made a computer with its own brand? Would you buy it?
Google has already made online applications which could fit into a program to be designed like Microsoft Office and no doubt has the technology to make software to create a great platform like Windows or Mac.
The rivalry really stands online. Even though Google really competes hand in hand against Yahoo (and I say compete cause these are the 3 major engines even though Google is ahead by far), the controversial and more competitive acquisitions, etc come from Google vs. Microsoft.
For example, a few months back, the Doubleclick/Performics acquisition became a public affair between both companies. Google had won the bid over Microsoft to take over the company even though I’m not sure if they both bid the same price to take over the company. FTC is still investigating the purchase made by Google. Microsoft since then, has acquired aQuantitive, reported to have been purchased at $6 Billion.
The latest battle has come at hand. FACEBOOK. Onlines largest social network (after Myspace but about to take the lead in the next few months I believe) is being sought after by Microsoft in buying stake in the company. Guess who wants in? Yep…Google wants in to according to an article piece in MarketingVox. This is nothing official but wouldn’t surprise me. The deal as of now holds exclusive to Microsoft which I believe, would take the social giant to the next level. Murdock, hold on…it may be a bumpy ride.
The latest acquisition from Microsoft has been Parlano, a leading application for enterprise group chat. Microsoft expects to add Parlano’s group chat functionality as a new feature of Microsoft® Office Communications Server and Microsoft Office Communicator, Microsoft’s server and client software for presence, instant messaging, conferencing and VoIP. This is something Google hasn’t really put emphasis on…chat. VoIP is a growing industry, with Vonage and Skype really taking the market. Good move by Microsoft.
But wait…Don’t count Google out. In fact, around the same time or a bit before, Google acquired Grand Central, internet service that uses VoIP to link a customer’s phone numbers together. Currently the service is in private beta and is accessible by invitation only; invitations can be obtained from existing members.
What will each do or acquire next……?
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Comments (4)
rivalry expanding and future of internet is about these two.
I use Microsoft Office Communicator at work to chat with clients and work peers and I must say it’s alliviated the communication process by a lot. Instead of wasting time with calling and emailing, this is a much faster way to get answers FAST. At home I use MSN Messenger and also love it! Can’t wait to try Parlano… like every other Microsoft communicating tool, i’m sure it will be great!
EWT
SDF