Comparing Football to Online Marketing
Written by Pablo Palatnik on September 10, 2007
I love football. Sundays are a great day to sit, relax, and turn on the tube to watch your favorite team play. Why do I love this sport so much? I’m also, and probably more of a fan of soccer, but football is different in the sense of strategy (not to say soccer doesn’t take strategy because it does, a lot!)
A football team has two sides as should an online marketing strategy…offense and defense. Launching a successful campaign must take a good offensive strategy and have everything in place as well as your plays. Once you launch, you want to be ready to take on whatever happens. This can be a great launch in which you take the next steps to make it as successful as possible (starting a drive, getting a couple of first downs and trying to reach the end zone) OR a very slow start and having your defense get your offense back in the game (first drive turn over, defense steps in the game, stops the other team in 4 downs, back to your offense.)
I couldn’t help to think while I was watching how so many people are involved in the strategy of the team which takes about 7-10 coaches maybe. Many times as online marketers we are only one or two taking on the strategy of a campaign which can be stressful but nevertheless, the only way to do it is strategize.
Know Your Opponent- Like a football team studies its other team, our opponent is usually the channel which we advertise. Social media sites, search engines, etc. That’s why we spend so much time reading other blogs and what other people have to say. We want to know what they are doing to beat the system.
Strategize: Like coaches strategize to convert on drives to as get as many 1st down plays or touchdowns as possible, we strategize our website and traffic to convert to our goals.
Know When To Risk: So many marketers have left campaigns which just have no hope running. When do you end them? When do you switch strategy? Put yourself in a 3rd and 25 situation…do you run or pass? If you’ve studied the other defense enough, you may risk, but when dealing with a client, you may want to play it safe. After certain drives and no touch downs, it’s time to switch the game plan up a bit.
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