Yahoo Enhances Ad Testing To Panama Platform
Written by Pablo Palatnik on September 7, 2007
Panama has yet encountered another change in its platform to make it easier and more efficient for marketers to create multiple ads. If you asked me 3 days ago what I would change to make it more efficient, it would be the ad writing portion of the platform which took SO LONG to create a second and third ad.
YSM BLOG explains a bit on this new upgraded tool for advertisers. “Thankfully, technology continues to take the drudgery out of writing, even out of writing ads for your Yahoo! Search Marketing campaigns. You can now create, edit, copy, delete and view all saved ads (up to 20) for an ad group in one place. More importantly, you can view the performance of your ads against one another with one click.
Still getting writer’s block? A recently released feature lets you view examples of ads by other advertisers using selected keywords, which we’ve enhanced for better usability. There’s also a handy best practices cheat sheet, right in the interface.
You’ll also notice that once you create a new ad you’ll be prompted to create another one. Creating a second (or third or forth) ad activates ad testing, which lets you compare how ads in a specific ad group are performing against one another in order to help you improve your quality index score.â€
