Facebook Becoming A Good Social Media Strategy For Businesses
September 6, 2007 by Pablo Palatnik
Most of you already heard the news, Facebook has opened its profiles to search engine indexing. What does this mean? Your profile will start showing up in the search engine listings for certain keywords. If you have a Myspace profile, you will find it indexed mostly by the name you choose as your domain, such as Myspace.com/nameyouchoose.
Myspace still dominates in my mind as far as building a profile for your business and spreading the word, but Facebook is slowly getting there. This was a big step in the process.
David Wilson from Social-Media-Optimization has a good post titled, “8 Reasons to Start Using Facebook For Business Today.†Facebook is the social media networking site with the most information on its users and if you choose to run a campaign through Facebook itself, campaigns can be highly targeted. We’ve also seen the same with Myspace campaigns where ads are targeted based on Race, Location, etc.
The growth of Facebook in the past 3-6 months has been incredible. Apps have changed the face of the site and has generated such a big buzz with users that Facebook has become the largest player in the social media space next to Myspace.
I have a friend that has a dealership and started putting his cars in the “marketplace” section of the site, and sure enough, messages began to come through asking about the cars. Just another avenue for marketing his product. Like any other site, if you get creative, you can make it work for you.
