“Link Baiting†Offline
September 4, 2007 by Pablo Palatnik
You haven’t become a serious online marketer until all you can see, hear, and breath is marketing ideas online as well as offline. I’m not sure if this is the right title for this post, but as a web marketer, I’ve given an idea to apply a strategy I use online, offline.
Before the long Labor Day weekend, my brother and I got the idea to go surf up north somewhere and needed to find out the surf report for a certain city in the north of Florida. I called the surf report here down south but they had no information on the north of Florida.
A friend of mine opened up a skate/surf shop in Palm Beach, Florida and always looking for new ways to not only drive traffic, but keep the customers coming and checking out the new merchandise in the store. It got me thinking…how can you bait the people back besides the traditional forms of marketing? What service can you provide them to keep them coming back or checking out/keeping up-to-date with new merchandise, etc.?
A SURF REPORT. It’s simple as 1,2,3. The surf report can also be found online (I just found a good website while doing this research) but most everyone calls their local shop for the surf-cast. Have a line just for the surf report, leave it every morning, and have start promoting that number around town for the locals. Now, even other local surf shops since they don’t provide that service, will tell customers about the new surf report in town.
Ever since Friday he has been telling everyone at the store that a new surf report will be available soon and the feedback has been amazing for him so far.
If you have an offline business, try to come up with a service that’s free of charge for ANYONE (not just customers) that can find it useful and use it…and the word will spread.
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Comments (1)
[Sphinn Comment]-IMO, offline strategies are under rated. Lot’s of opportunity, especially for local businesses (as you mentioned).