Online Exposure Leads To Offline Sales

Written by Pablo Palatnik on August 8, 2007

As online marketers we take many things for granted, one…the obvious, every business should have a website. Even if you’re not an online business, weather you have a retail store or selling a service, it’s 2007, you have to be online!

Advertising exist for one reason, to convert those exposed to our ads or product into customers. Sure, analytics is great for tracking online conversions but how about those who don’t make a transaction online but call you or go to your store. Online traffic does in fact convert offline.

Yahoo & comScore, inc. released a study which, “examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales. These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more in-store when compared to consumers not exposed to online advertising. “

“Key insights from the study also included the following:

-Consumers exposed to online advertising are more engaged: Consumers exposed to display and/or search advertising viewed an average of six more pages during the period in which they were researching compared to those not exposed to advertising.

-Almost 90 percent of the incremental sales generated by online advertising take place in-store:
Consumers exposed to online advertising spent an incremental six dollars in-store for every one dollar spent online.

-Integrated search and display campaigns have maximum impact:Combined search and display ad campaigns resulted in deeper engagement for consumers exposed to those ads, leading to increased sales. “

Michael Vick Chew Toy

Written by Pablo Palatnik on August 7, 2007

I guess there is only one thing right now that would sell with Michael Vicks name on it, and that’s a dog chew toy. I have a dog…and soon enough he will be enjoying chewing the hell out of a Vick chew toy.

Keyword: Michael Vick Chew Toy

Interestingly enough, this keyword is HOT in search right now and anyone carrying this toy, set-up your PPC campaigns RIGHT AWAY hoping this stays hot for the next few days which can literally sell thousands of these.

More On This Story:
NFL Michael Vick Chew Toy: The Dogs Revenge
Company Sells Vick Chew Toy For Dogs

Why Was My Digg Story Buried?

Written by Pablo Palatnik on August 7, 2007

I picked up this story from Pronet actually but thought it was important to those of you who might have missed it or don’t know about it.

BuryMine allows you to find out why your story on Digg was buried. I know as I’ve submitted many stories to Digg, I’ve always wondered why the story was buried and I’m sure you’ve done the same.

For the last 100 captured stories click here.

The Top 50k Blogs Generated $500M in Ad Revenue in 2006

Written by Pablo Palatnik on August 6, 2007

A research study by the University of Texas and Chitika reports that the top 50k blogs generated an estimate of $500 million in ad revenue.

Key stats:
> The top 1% accounted for approximately 20% of the total revenue
> The top 5% accounted for approximately 50% of the total revenue
> The top 10% accounted for approximately 80% of the total revenue
> The top 15% accounted for approximately 90% of the total revenue

I guarantee this number might even double by the end of 2007 with thousands of more blogs entering the blogosphere and marketers becoming wiser about placing ads and adsense better CTR’s.

Other ways to make money from your blog besides contextual advertising are:
>Affiliate Text Links
>Shopping Feeds

**Make your ads on your blog as relevant as possible to your topic!

[update]: Google Adsense adding new text feature in ad that can help improve click through rates.