5 Commonalities Online Marketers Share

Written by Pablo Palatnik on August 24, 2007

The more people I meet in the industry, the more alike we all are in a way. Here are five things I find most of us online marketers (seo’s and sem’s) share. Not in order.

1)Informative but Secretive- we love to share information with one another and make it known that we are in the know. We love to be on top of our game in the industry but don’t share the EXACT formula of our success. Although many claim to tell you EXACTLY what they did to make ALL THIS MONEY, the WHOLE strategy isn’t really there…we all keep some things to ourselves.

2)IM is One of Our Best Friend- It seems the best way to communicate with each other besides e-mail is instant messenger. I guess since we’re online ALL DAY LONG, there isn’t a better way to communicate than IM and we like it, even if you think you don’t, you do. IM has become a standard in the industry as a form of communication, from the big dogs in companies all the way down.

3)We Are Our Best Promoters- Given our blogs, social media sites, etc. there is no one that promotes ourselves than us!

4)Opportunist- More so than other industry, even more so than other media, we are on the lookout for any opportunity from the offline world to apply to the online world. Things we see on TV, print media, etc.

5)Help Thy Neighbor- I’ve never seen an industry where so many people (most are self-employed) help each other out strategizing and offer their help/support in any way. I.E. – mastermind groups.