Which Contextual Ads Work Best For You?
August 21, 2007 by Pablo Palatnik
My last blog post was about the Next Internet Millionaire reality online series that has just launched by Joel Comm. I saw Joel speak at the Affiliate Summit here in Miami about contextual ads and had a good presentation about the different networks who offer ads for publishers to place on their websites, blogs, etc and what works best. I wish I had the notes I took than to write in this blog post but unfortunately, I don’t.
Joel has great presentations on his YouTube channel and I think it’s worth watching every second. He is really a great speaker and exciting to listen to. He touches on arbitrage a bit on his presentation but that’s a whole other story. Wonder if he got banned from Google…I THINK NOT. He wrote a New York Times Best-Seller, “The Adsense Codeâ€.
Now, from someone who has made so much money from adsense, you really have to wonder what they do in order to generate all this money since a lot of us just place ads and never satisfied with CTR’s, etc…and be like, “what the heck is going on here?…why aren’t people clicking?â€
Many who start made for adsense sites don’t test enough (that’s usually the problem with most online marketing campaigns) and quit. I remember the one thing Joel said and maybe it’s because he made so much money with Adsense but people are and will click on things they are familiar with and trust. We’ve seen Google adsense on websites for years now.
Trying several different contextual ads, I have to say Google is in fact the best converting ad but there is one problem which people like Shoemoney and Darren Rowse point out…you don’t always want to place the ad in the same exact place if you have returning visitors because they can develop “ad blindness,†where they totally become immune to the ad and stop noticing it.
So which adsense ads work the best? I think a good strategy is not only to test for yourself but look at Joel’s blog (a.k.a. Dr. Adsense) and one of his sites or more and check out which ad units he uses.
www.joelcomm.com
www.wordsearchfun.com
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Comments (2)
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I saw this domain for sale, according to the appraisals, its worth over $5000.00 usd. It has just the perfect amount of keywords.
technology blog
Please share your wisdom with all who will read it.