Signs of Emerging Online Focus & Ad Spend
August 15, 2007 by Pablo Palatnik
If you’re in the search marketing/online marketing business as an agency, consultant, etc…You probably encounter two different types of sale in a prospect: 1) The prospect that understands the importance of online marketing and its potential or 2) the prospect that thinks everything cost too much money and still believes traditional media will work better and wants exact figures of what you can provide costs, etc.
Little by little, #2 is becoming much more of a prospect than #1. Why? Experience. Everyone seems to have a friend that has started to market their business/service online and has some kind of success story. Of course, you can jump into the online advertising world, spend thousands of dollars and have NO SUCCESS whatsoever.
SearchEngineWatch reports that by 2011, online advertising will surpass newspaper advertising. “With a projected annual growth rate of than 21 per cent per year, online advertising is expected to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.The move to online advertising is not just a U.S. phenomenon. The shift in advertising spending away from traditional media to online and digital media is global.”
Before you could offer your clients two things: SEO or SEM. There are so many ways to brand a company and expose products now that the possibilities are endless and could give a client a scope of options to choose from.
The stats above say a lot.
