Harry Potter Dies In The End

Written by Pablo Palatnik on July 20, 2007

I JUST READ THE HARRY POTTER BOOK and He does infact die in the end. Did I spoil it? Just kidding. I DIDN’T READ IT SO THAT IS NOT THE ENDING (I DONT THINK). Watching the news, there really is a tremendous craze for this last book.

I was thinking of a little arbitrage strategy for this and searched for its trend in Google. Maybe purchasing Harry-Potter-Dies.com and run it through the engines & write some content:

Keyword: does harry potter die (Not One Ad Is Being Served)
Hotness: Mild/Medium

NOTE: I dont know why the Google image doesnt show a number to display what search volume its talking about but Im guessing it’s pretty large. Leaks make for big news.

[Update: Thinking to switching the title of this post to "how to get hate mail in the quickest amount of time"]

What’s A Share of Your Blog Worth?

Written by Pablo Palatnik on July 19, 2007

I GET AT LEAST AN IDEA a day of creating a new website/business, etc. obviously, time is very limited and we don’t get to do everything we come up with.

I vividly remember sitting at the Future of Online Advertising in New York about two months ago and coming up with an idea to start a website that measures the cost per share in a blog and the factors that would determine that cost. Basically a stock trade website but instead of buying shares of companies, you purchase shares of blogs.

As I was Googling “PalatnikFactor.com” to see what articles are being re-published online, etc..I came to this link: URLADEX. I guess some people know about this, but a lot of people dont. Thought it was really cool if they only had a better design!

**This website ranks blogs and values them based on Alexa traffic.

PalatnikFactor.com is values at $9 per share! 334 Shares available and the last price change was 2007-07-18 22:45:50.

Some of the blogs/websites I read:

Search Engine Journal- price: $260per share

SeoBook- price: $985 per share

Mashable- price:$1,350 per share

Shoemoney- price:$535 per share

Pronet Advertising- price:$160 per share

Techcrunch- price: $2,350per share

The list can go on……

What’s your blog/site worth?

The New Digg For Online Marketers- Sphinn.com

Written by Pablo Palatnik on July 17, 2007

THE NEWEST SOCIAL MEDIA NEWS site for online marketers is out! Sphinn.com. Sphinn.com was created by Danny Sullivan from Search Engine Land. The site has the look and feel of the blog actually but I have to say, I really do like it compared to all the Digg-like sites out there like my personal own Sojjo.com. It basically has all the same functionalities as Digg and will replace the comments from SEL.

We saw this a few months back with Bumpzee but I believe this will really take off and fast and word keeps spreading (not to say that Sphinn and Bumpzee is the same concept but similar in some ways).

I’m not sure what front page traffic Sphinn home page can generate towards your site/blog, but maybe I’ll find out soon. If you know, please share.

Great Idea. Most of us in the industry now have blogs and what better place to get exposure than a place where the industry will go. Should be a good place to network as well.

Top 5 PPC Engines To Try

Written by Pablo Palatnik on July 16, 2007

IF YOU’RE A SMALL COMPANY trying to compete against the big dogs in the PPC space in a competitive market, you’re probably either spending a huge chunk per month to reach the top positions or about to quit and choose other avenues.

We’ve all heard using other PPC choices besides Google, Yahoo, and MSN barley work. Guess what? Sometimes they do, and as a marketer, the worse option you can choose is not to try.

The best advice I can offer is try everything but most importantly if you decide to give these engines a shot, TRACK EVERYTHING.

Superpages- Personally, I’ve had a pretty good experience with Superpages. I have to say though, I’m very not impressed with the functionalities of the engine itself with some of wait time in order to get a campaign going and other factors (not being able to delete campaigns!), but if you’ve haven’t tried Superpages in your campaign, you need to get on it fast and see what results it can give you. Its cost per click depending on your market can be relatively expensive, but it’s good qualified traffic. Some consider Superpages to be more of a directory, which I guess I would classify it as such as well, but nevertheless, I included it here and first on the list cause I truly believe part of your allocation should go towards SP.

7Search- 7Search is good alternative but one I really haven’t really used myself. I do see this company out there marketing their product to advertisers and has some impressive stats. Over 1.5 billion search per month…that’s pretty impressive. Bids start at 1 cent. Its interface is simple, easy, and quick to use.

GoClick- Another engine I’ve still yet to try myself but heard some good stats about it. GoClick delivers 6 billion targeted monthly searches. Minimum bids start at 1 cent with a $10.

Kanoodle- Kanoodle can be a tricky one. I’ve tried a couple of campaigns with Kanoodle and had all sorts of experience…like any campaigns, of course some worked, and some didn’t…but it did deliver traffic for a very low cost. Kanoodle is not an engine big advertisers go for so it’s a good engine to get very low bids for competitive markets.

SearchFeed- Growing online property (as it looks now). If you’re running international campaigns, SearchFeed would be a great place to run some trial campaigns and see how they work out for you. SearchFeed allows you to geo-target 11 different countries. If you’re also looking for more traffic, this would be a decent source to try and acquire that extra traffic with low bids.

If you have tried any of these engines for PPC, would love to hear about your experience and results and any other suggestions you would make that have worked for you!

Some Comments From the Search Engine Journal Post:

Loren Baker: According to Compete.com, SearchFeed traffic has almost quadrupled in the last 6 months, with twice the exposure of SuperPages. Personally, I find this a bit hard to believe, unless more people are being served Searchfeed.com hosted search results on a global scale.

Terry Reeves:From experience with real money: 7Search delivers paying visitors at discount rates. GoClick delivers sporadic traffic with even more sporadic buyers. Kanoodle delivers drained account balances IN HOURS from visitors that stayed less that SECONDS in almost every report. Their contextual was great, when they had it. I have read where they have denied the fraudulent click image they have acquired. I will never spend money with them again.

No Name:Lies. GoClick is common known for its fraud, they allow PTR Pay to Read (not officially of course), just a waste of money. DONT USE IT. 7Search another … no idea what kind ogf, Yea, I know you heard its good, so I tried a test campaign, and guess what, noticed from where clicks comes from, they were from SearchFeed, I wrote 7s and told that I dont want to receive SF traffic as I know it’s fraud. They “told me” that their system filters all this *crap*, whatever, I got bad conversions. Same with Kanoodle, they allow little PTR. Havent tried other yet…