Seizing Opportunities From Your Websites Analytics

Written by Pablo Palatnik on July 24, 2007

A LOT OF PEOPLE USE THEM, A LOT OF PEOPLE DON’T. Personally, I use two types of Analytic programs to manage my stats, and those are Google Analytics and Crazy Egg.

I’ve blogged in the past about Crazy Egg which I think is really essential if you’re placing Adsense, etc on your website. If that’s your case, you can really improve your CTR by seeing where people are clicking with its heat map function and also a confetti function it now offers.

Image Taken From PaulStamatiou.com

The reason I’m writing this blog post today is because sometimes we get so caught up in so many projects, etc. it’s crucial to look at your analytics for data that can really help you capitalize on your website. You may be ranking high for a keyword you don’t know you rank for and getting traffic for it. So what do you do?

I started seeing a trend from my latest post on Harry Potter. I now rank #3 in Google for “who dies at the end of harry potter”…hot long-tail key phrase right now. As you see in the post, I’ve added an affiliate offer in form of a text link [Update: Now Adsense].

I wouldn’t have checked analytics with so much I have going on, but good thing I did.