Yahoo! Buzz or Google Trends?

Written by Pablo Palatnik on June 18, 2007


I tend to look at two sites for daily, weekly, or monthly search trends. You’d be very surprised as how Yahoo! Buzz differs from Google Trends.

Google Trends vs. Yahoo! Buzz

Both actually serve different purposes and can really help you in your campaigns or really spark good ideas as to where to move to find the next marketing opportunity.

Yahoo! Buzz gives you an overall picture of search trends. It’s more in tune with actual offline trends as well than Google Trends. For example, Last weeks top 5 for search in Yahoo! Buzz were: US Open, WWE, Britney Spears, Paris Hilton, and Jessica Alba. Google Trends top 5 (for Saturday): Nick Cortez, UFC 72 Results, Penny Lancaster, The New Guy, and Grandmas Marathon. Now, which one do you actually think is more on point with actual search trends?

Google Trends seems to be driven much more by keywords than by topic and also by the exact day of the trend. Yahoo’s method of analyzing trends seems to be on a stock system, analyzing increase or decrease in search volume. Yahoo! Buzz organizes its list by keyword (topic) rank, previous rank, subject, days on chart (buzz chart) and a score which it has its system and explained, “A subject’s buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.”
Google Trends does have a great tool in its portfolio in the trends section to analyze the trend history for a keyword and related news of its search peaks.

These are two great resources to really analyze trends and give you ideas for your next online marketing opportunities to bank on.

So How Can I Make Some Money?
**Follow the trends and you can make MFA (made for adsense) websites on a trend that its keyword wont be to expensive.
**If you have a campaign that relates to any of the keywords on Google’s hot trends list, ADD THAT KEYWORD ASAP.

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