The Best Commerical on YouTube and Its Parody Hitting Huge Numbers
June 12, 2007 by Pablo Palatnik
At the Future of Online Advertising convention in New York last week, a commercial was shown to the attendees to show the power in YouTube of not only delivering traffic, but branding as well.
There will be a growing number of opportunities of marketers in the online video space as the net and its technology evolves, and thats really one place we’re headed now, besides the virtual online world.
Dove Evolution
You might have already seen this, but those of you who haven’t, I thought this was REALLY cool. This is a commercial called, “Dove Evolution”, a 75-second viral film created by Ogilvy & Mather, Toronto, was uploaded to YouTube on Oct. 6, 2006. Since than, it has been played more than 4 million times, got TV and Print media exposure, one of the most blogged about videos and more links than you can imagine. This was a campaign for real beauty for women and only cost about $50k to make! 4 million views and for $50k…good tradeoff?
MarketingVox stated, “The numbers that will definitely grab advertisers’ attention is that a 30-second spot for the 2006 Super Bowl cost $2.5 million, but there was no cost for Dove to upload “Evolution” to YouTube”
Slob Evolution:
For The Extended Post On This Article Please Visit: The Future Of Online Video Advertising For Online Marketers
Comments (17)
“The Best Commerical on YouTube and It’s Parody Hitting Huge Numbers”
pssst. it would be “Its Parody” not “It’s Parody”. I could explain it, but this does just fine:
http://www.fred.net/kathy/its.html
Just so you know.
Mejor anuncio viral en Youtube, y su contrarreplica
Dos vÃdeos sobre como la publicidad puede hacernos cambiar la percepción de la realidad. El primero es de una campaña publicitaria de Dove, el segundo es una genial parodia.
Grammar Police– thanks on the grammar feedback. I can use you more often =).
I love it! especially the parody…really cool and artistic.
something good doesn’t need marketing. This ad is a proof
4 million views for 50,000 actually sounds quite expenisve given that those 4 million views arent really a controlled demographic like that which you can achieve by timeslot booking on tv
THE PARADOX TO THE CAMPAIGN FOR REAL BEAUTY
The Dove Corporation is a company that is owned by a larger organization, to which it also owns several other subsidiary companies, including Axe perfume for Men. The Dove Corporation’s Campaign for Real Beauty asks viewers and consumers to look inwards for beauty, and not trust their baser instincts as it has been tainted by the media, patriarchal societal expectations, and biased beauty ideals. However, while these are true, Dove’s counterpart Axe instead takes the opposite stance and promises the allure of women’s attention to the wearer of the perfume. Essentially Axe promises a bevy of beautiful women (beautiful in the sense that they conform to the biased beauty ideals). Both Axe and Dove are managed by the same ad firm (they’re owned by the same company after all).
So how can a company claiming that it values real inner beauty (not to mention that its selling a product intended to enhance your outer beauty) counter itself by further promoting the very biased beauty ideals that it mocks? Paradox or just hypocrisy?
[...] Quite ingenious, but the funnier aspects of this commercial will and is definitely the “spoofs/satires/farces”. Check out the Original Ad and the spoof “The Slob Evolution” here. [...]
Great point, right on!
[...] up, check out this great video and story about online video advertising on the cheap. My only problem with this story is that I can’t [...]
[...] finally woke up the industry and have a little fun at their expense with a YouTubers take on it.read more | digg [...]
their expense with a YouTubers take on it.read more
Thanks for the post, I have been having the same problems.
Excellent essay and site. I put a link to your compassion essay on my website. Good work.
Thank you author
Def Leppard and Skylar
I really like youtube but yeah it does have some bad points. Like with copyright and stuff.