A Quick & Simple Look At Reddit

Written by Pablo Palatnik on May 13, 2007

With the growing popularity of the social bookmarks, we can soon begin breaking them down into tiers soon like we do with the engines. In terms of social bookmarks, we can categorize Digg, Stumbleupon, & Netscape as 1st tier, and the rest 2nd tier which would include Reddit, Delicious, etc.

Not too much is said about Reddit, but it has given me good results in terms of driving traffic. Reddit is very alike to Delicious if you haven’t seen or used it. Users submit and vote on stories. Reddit has developed widgets as well for its users to “like” or “dislike” stories which makes it more user-friendly and makes the user more active. Stumble developed a similar toolbar widget that I know makes me a more active user than if I had to go to the site every time.

Traffic Rank for reddit.com: 826

I’m not a fan of the Reddit homepage, but if you haven’t implemented it as part of your bookmarking strategies, go ahead and give it a try, it really does drive traffic. From looking at the front page it’ hard to say exactly what the target demographic is as you will see the stories range from politics to weird facts. I’ve had success in submitting business stories, international does well.

IMNewsWatch.com Contributor

Written by Pablo Palatnik on May 13, 2007

Im starting to contribute stories to IMNewsWatch.com (Internet Marketing News Watch). My first article was posted early this morning titled, “Engine Giants Go After Job Market“.

Social Media & Pets- A Marketing Opportunity

Written by Pablo Palatnik on May 11, 2007

The pet industry has always been a good market to attack. Why? People spend money on their pets. It’s a growing industry as the population of pets grows; the industry will grow with it.

According to APPMA, 44.8 million households own a dog and 38.4 million households own a cat. That is a large population which grows and grows.

Since 1994, the pet industry has been consistently rising from $17 Billion in sales to $38.5 Billion in 2006. It is estimated that $40.8 will spent in 2007.

How can you take advantage of this? I can’t give you the answer but I can tell you if you do, there is a growing market in Social Media for pets. Dogster.com and Catster.com are the largest sites for pets in Social Media. Myspace is also known for having many pets profile, mostly dogs at this point. People love to involve their pets in the online world as they do in their daily lives.

Dogster hosts about 252,697 dog profiles. The site shows growth and has a very positive reputation as well as Catster.

How can you use these sites for your marketing? If you are in the niche of selling dog products, or cat products, create a profile and develop your brand in these networks. The goal more than selling your product in social media networks is selling your brand.

MSN Adcenter- Continued Struggle But Showing Revenue Growth.

Written by Pablo Palatnik on May 10, 2007

With the ever-growing industry of the online advertising world, the Seattle Times reports MSN hopes to grab a bigger piece of the pie, and soon. Competing against Google and Yahoo seems to be a game of catch-up that yet hasn’t seen the light of day at Microsoft but progress is on the horizon.

MSN says it’s not so much the problem of having a better interface for advertisers which was just upgraded, but generating the traffic that is taken by Google followed by Yahoo.

Despite its struggle to maintain its market share, MSN adcenter had ad revenue jump 23 percent in Q1, up 11% last year reports ClickZ. Why do marketers keep on giving Adcenter a shot and keep investing time and money? One, it does generate a significant level of traffic and two, adcenter provides advertisers with a great ROI since the cost of keywords is not as competitive as Google & Yahoo.