Eons.com- Targeting the 50+ Year old Demographic in Social Networking
May 2, 2007 by Pablo Palatnik
If you’re looking for an older crowd to share your articles with about insurance, financial services, politics, and more, Netscape is your best bet in the social bookmark area.
Eons.com is the Myspace for the 50+ year old demographic. It’s something fresh to bring that age group into the social space of the internet. It’s not a dating site, but a site where you can create a profile, share stories, blogs, life dreams, music, and more.
Why target Eons.com? It is the most interactive site on the web (that I know and researched) for the 50+ adult demographic. If you’re doing some marketing on Myspace, think about what you’re offering and if it would make sense to target the EONS demographic.
It’s showing great growth in the past year.
Although the demographic in which EONS targets is the least interested in social networking, Jupiter Research estimates about 62.4 million over 50 year old adults will be online by 2010.
Stats taken from EONS.com-
Eons Statistics
A Quick Summary of the Eons Market
* 78 million Americans who were 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 trillion (U.S. Census and Federal Reserve).
* Households headed by someone in the 55-to-64 age group had a median net worth of $112,048 in 2000 – 15 times the $7,240 reported for the under-35-age group. And within five years, about a third, of the population is going to be at least 50 years old (U.S. Census and Federal Reserve).
* The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after-tax income (banking accounts, securities, etc., U.S. Consumer Expenditure Survey).
* Adults 50 and older account for an estimated $1 trillion+ in total expenditures in 2005 (U.S. Consumer Expenditure Survey and FINDSVP projection).
* Consumers 50 and older own 65% of the net worth of all U.S. households (U.S. Consumer Expenditure Survey).
* The life expectancy for people who live to age 65 is an additional 18 years, or to age 83, according to the National Center for Health Statistics. The life expectancy for those who live to age 65 is higher for women, almost 20 years, than for men, almost 17 years.
* 77 million people were born between 1946 and 1964 (NCPA Idea House).
* The first baby boomer turned 60 on January 1, 2006.
* Each day in 2006, 7,918 people are turning 60, amounting to 330 every hour (U.S. Census Bureau). The second fastest is the age group 85+.
* Currently, there are more than 40,000 centenarians in the United States, or a little more than one centenarian per 10,000 in the populations; 85% of them are women, 15% are men (Dr. Thomas Perls, Boston University School of Medicine, New England Centenarians Study).
* By 2050, there will be more than one million centenarians in the U.S., up from 71,000 today (U.S. Census Bureau).
* Madame Jeanne Calment died at the age of 122 years in August 1997. In her later years, every day she lived, she extended the human life span by a day.
Also, these days, we go back a century in age, 40 are the new 30’s, etc. EONS.com is something to look into for your social media campaign if you’re thats your target demographic.
