MSN Adcenter Improving Quality & Product Search
April 28, 2007 by Pablo Palatnik
Of course, following Google’s quality score and Yahoo implementing a quality score as well, now its MSN’s turn to change their algorithm in the way they judge ad rank for paid search.
Im sure most you of noticed in the past week less traffic or a lot or your words rejected, it is the cause of MSN’s newly implemented Quality Score. How is it judged? It basically follows Google’s model where CTR and Relevancy play a major role. Again, a high bid will get you good ranks. Common sense, if you’re on top, you’re going to get clicks, just make sure your landing page is relevant with all keywords you bid on.
Brue Clay indicates some of the recent changes to Adcenters quality score:
•Assessing the content of the ad and landing page in relation to the user’s likely intent.
•Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to both the landing page and the user’s search query.
•Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
•Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.
In other news, MSN has also improved their BETA product search. Still having some problems with product picture feeds from sites such as Amazon.com, BestBuy.com but reported to have an improvement rate of about 9% in their current changes.
