Domain Names Have Become True Commodities
April 27, 2007 by Pablo Palatnik
If you’re a domain name freak like myself, every time you think of a domain name, you run to the computer for a quick purchase. Business idea, Domain Name. Website Idea, Domain Name.
Here is the thing, the process is becoming longer and longer every time. Domain names have become true commodities, and perhaps have always been. I’m building quite a nice domain portfolio but on average spend about 25 minutes until I find what I was looking for (which now never happens), but at least close to it (and maybe not even that anymore). The time has come where I actively seek the registered entity or person and haunt them down for an offer.
SEO wise, this is also becoming more and more of an issue in terms of keywords in your domain, and also age plays a part.
Domain names are really important although never really touched upon anywhere. Let’s look at some things it can affect.
*Potential Organic Results
*Display URL CTR in PPC Campaigns
*Branding
*Potential Future Value of Website or Name Itself
If you like to buy stocks, think about starting your own domain portfolio, which I also consider it to be like buying property which it really is. If you have a good domain name, hold on to it until you get a good offer. A .com is a .com, wont be replaced by a .net, .info, whatever.
I like registering all my domains at GoDaddy.com (not a paid advertisement). Good customer service, 24/7. GoDaddy.com is an Inc. 500 company with a growth rate at 742.4% (in 06’) and generating a revenue estimated at $139.8mil. The company is reporting further growth and only means one things. IT’S A GROWING BUSINESS. $8.95 p/y for something that can literally be worth hundreds of thousands, not much to think about.
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[...] April, I wrote a blog post, “Domain Names Have Become True Commoditiesâ€. It’s now June and the market for Domain names is still rising in prices. It’s much like the [...]
[...] April, I wrote a blog post, “Domain Names Have Become True Commodities”. It’s now June and the market for Domain names is still rising in prices. It’s [...]