The BuzZzZ…Word On The Street 4.17.07
Written by Pablo Palatnik on April 18, 2007
*Google/Double Click Buy-Out. Did you know Google bought out the company Double Click? I thought so. It’s all over the place and STILL the big news around the industry. Many believe this creates a very big conflict of interest considering Double Clicks owns Performics, one of the largest search engine marketing firms. Google owning the largest SEO company a conflict an interest?
Performics client roster (according to search engine journal) include: America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP Shopping, J. Jill, Jos. A. Banks, Kohl’s, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, My Sony, Quickbooks, Staples, Verizon Wireless, and Wyndham Hotels.
Personally, If Google is wise about this, sells Performics, or at the very least sells the SEO/SEM part of the company. No one search engine should own a search engine marketing firm…let’s call it search engine ethics 101.
*WhoIsSick.org. This is actually a really cool tool Google launched. If you have a stomach virus, headache, cold, or anything you worry about being contagious in your area, Google has now a tool that can show you statistics about the percentage of people who have your same “virus’†or local sickness. Still in Beta.
*Yahoo CheckOut. Come on, did you not expect anything out of Yahoo! When Google came out with Google Checkout? Yahoo Teamed up with merchant monster PayPal to start their own Checkout system which will actually be displayed in Yahoo’s sponsored results.
*Microsoft PowerPoint..Meet Your Match. Need online presentations for your business? Google’s CEO Eric Schmidt is reported saying Google’s software (web based, of course) will enable meeting presentations online. Will this replace PowerPoint? Not yet.
Random Posts
Posted in: Industry News
