ALERT: Google Acquisition of Performics/Double Click at $3.1 Billion Cash
April 14, 2007 by Pablo Palatnik
I’m sure you’ve already heard about this. I was actually trying to follow this story since Microsoft was chasing this acquisition but I guess its official…Google will buy out Double Click at an astonishing 3.1 billion dollars CASH. WOW.
For those of you who don’t know what/who DoubleClick is/are:
“DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.”
PepperJam’s Kris Jones has a really good blog about this HERE. I agree with him 100% on his opinion about everything he mentioned on his post about 1- Microsoft to make a quick move before it becomes an “old software†company and 2- The argument about Google and its current quest to take over the internet!
In the Search Engine Journal, I believe it was a post by Cumbrowski; a fake press release is out in THIS LINK about Google purchasing the internet in 2017. As funny and crazy as that sounds, every new Google acquisition is more power to the beast.
This change can literally change the landscape for affiliate marketing and other aspects of search, exactly how? What do you guys think? This is actually scary if you ask me. No one single corporation should have such dominance online.
Yahoo! to be purchased soon?…
Comments (2)
Wealth Junkie
April 14th, 2007 at 8:05 pm
Google is run by some very very smart people. They are generating so much cash that they can afford to make this move - and I think it will pay off for them in the long run.
pepperjamBlog » Blog Archive » Oh My God: Google to buy Performics / Doubleclick for $3.1 BILLION
April 14th, 2007 at 9:06 pm
[...] a bit taken back by this acquisition…not because I didn’t believe it could happen (especially since [...]
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