Looking For More Local Exposure? YELP.com
Written by Pablo Palatnik on April 1, 2007
Yelp.com is a great resource to find local businesses in your area, more of a great resource to market your business. Yelp is made of user-generated content in which the users review restaurants, night clubs, local services, etc.
Yelp is a growing online community which is becoming a place to network among locals about local businesses, etc in thier area. I can go on and explain Yelp but they do it best as they state in thier about us:
Yelp is the fun and easy way to find, review and talk about what’s great (and not so great) in your world. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp makes it fast and easy by collecting and organizing your friends’ recommendations in one convenient place.
Yelp is…
…the ultimate city guide that taps into the community’s voice and reveals honest and current insights on local businesses and services on everything from martinis to mechanics.
…just real people, writing real reviews, and that’s the real deal.
…a fun and engaging place for passionate and opinionated influencers to share the experiences they’ve had with local businesses and services.
…the definitive local guide in the San Francisco Bay Area and a force to be reckoned with in Chicago, New York, Boston, Los Angeles and Seattle. But really, we’re everywhere. From Austin to Madison and everywhere in between, reviews are coming in from all over the country!
…word of mouth marketing - amplified. Savvy local marketers now have a great channel to effectively target local consumers.
Since July 2004, co-founders Jeremy Stoppelman (CEO) and Russel Simmons (CTO) and their Yelp crew have been striving to make life better for people who love to patronize great local businesses. Discovering accurate information on local establishments has never been this entertaining. Writing reviews has never been this fun, easy and addictive!
If you’re doing local marketing, look into Yelp.com and see how you can fit it into your online marketing campaign.
Who Uses Yelp?
There isn’t a person out there who doesn’t need to yelp now and then, but Yelp’s main users include:
* Locals who are always in the know about what’s cool and happening in their city, and enjoy sharing this knowledge.
* Real people who have visited a place or used a service — and want to share their real-life experiences and opinions with friends and other yelpers.
* Visitors from other places or who have just moved to a particular city who want to quickly get an insider’s local perspective.
* Anyone who wants to find current and reliable reviews about something in a given neighborhood, city or area.
Avg. Review for yelp.com: 4.0 of 5 stars
Traffic Rank for yelp.com: 1,744
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