Using The Internet For Politics- Election 2008’
Written by Pablo Palatnik on March 27, 2007
I guess it is inevitable that the internet will keep progressing in almost every industry, business, service, etc. If you really think about it, it’s amazing to see how far it’s come in politics.
Barak Obama has set up his own social network like a Myspace (Check It Out Here) to get closer to his supporters and answer questions members can post, etc. One year ago, this wouldn’t have been the case I believe with any candidate to invest in the 6 figures to make a website that can mock one of the most popular websites online.
Every candidate, whether you hear about it or not, are setting up websites (as they always have) but now are pushing it more than they have in past years and some plan to spend more money in this form of media than any other.
If you’ve been living under a rock for the past week, than you haven’t heard about the big story in the news about the Pro Obama/Anti Hillary commercial which was put on youtube (made some serious headlines).
If you think these politicians don’t have internet marketing experts working on their campaigns, think again. Type in Barak Obama in Google, the first sponsored link to the right is the Hilary Clinton official website (Did Hillary login adwords and create her own campaign? I don’t think so). Now, type in Hillary Clinton in Google and you will also see on the right hand sponsored search the Barak Obama website.
It’s a close race and its only the beginning. The internet will dictate a big part of this election in terms of how the candidates will target their…well target.
Recently the 2007 Politics Online Conference took place which was ran by the George Washington University. The conference was to see how political campaigns can benefit from Google services such as adwords, analytics, YouTube and more to further improve their online marketing campaigns.
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