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March 12, 2010 by Pablo Palatnik | No Comments
This is one of the oldest truths and facts in the world, WORD OF MOUTH IS THE BEST MARKETING. Who do you trust more than a close family member, or friend telling you about a product or service? They ARE your best salesman.
March 10, 2010 by Pablo Palatnik | No Comments
This morning I was reading, “Brand Aid PPC: Why You Need To Pay For Your Brand Terms,” a post written by Jennifer Robertson on SearchEngineLand. It was an interesting read and topic for me personally because I do own a brand that, although may not be a brand as big as Nike or McDonalds, nevertheless, [...]
March 9, 2010 by Pablo Palatnik | No Comments
We’ve heard this before, “don’t over-optimize your website.” YES, there is such as thing for those who are starting that you can actually be penalized by the engines for over-optimization. Why? Because over optimizing your website is telling the engine you are spamming to get top results.
March 8, 2010 by Pablo Palatnik | No Comments
One of things that can literally take your e-commerce business down quick is online fraud. As online sales grow, so does fraud and its something that needs to be taken very seriously
March 8, 2010 by Pablo Palatnik | No Comments
Google just issued on their webmaster blog an SEO report card that can better help you understand the key elements when rating your SEO or that of your clients. Even the mighty Google themselves have areas of improvement when it comes to good solid SEO.
March 5, 2010 by Pablo Palatnik | No Comments
Attention PalatnikFactor.com Readers:
PalatnikFactor.com will be covering Search Engine Strategies New York March 22-26. Search Engine Strategies is one of the best conferences to attend with great speakers and sessions.
March 4, 2010 by Pablo Palatnik | No Comments
How long has there been a battle regarding Google vs. SEO community, SEO community vs. SEO community and so fourth regarding the issue of Pagerank. Many believe its the be all end all of SEO and others just believe its a non-relevant factor but a calculated element in SEO for Google. Has your take on [...]
March 4, 2010 by Pablo Palatnik | No Comments
In order to achieve true success in e-commerce, it is a MUST that you stay on top of new strategies, and one of those strategies includes design optimization. With design optimization, you can also strategize for SEO as the two will go hand-in-hand for on-site optimization and design. Many retailers go with the times and [...]
March 3, 2010 by Pablo Palatnik | No Comments
This new feature that is new to Google Ads I think will be key to local businesses and online retailers, but of course I think more so local businesses such as restaurants, etc. In terms of mobile, the click-to-call CTR should be VERY high
March 2, 2010 by Pablo Palatnik | No Comments
While many of us in the online marketing field work day-in and day-out on our own online marketing strategies and those for our clients, It’s never been more important to have an integrated online marketing strategy as the scope for branding is so large
March 2, 2010 by Pablo Palatnik | No Comments
Facebook has found yet another way to monetize on users and/or companies sharing content on the web by adding a ‘promote’ option to users with Facebook groups to spread the word on content you think is worth spreading that can give you some sort of ROI, branding, etc.
Pablo Palatnik
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